Collaborate on Design/Artifact:

For my portion of the group project I designed an Ad for the Marble Factory. It can be used for something large like a bus bench, exterior or interior on a bus or a small Ad that could be printed in a portion or a half page in a magazine or even used for an Ad online.

To begin this project I used a photo from Jordan’s photo shoot that Ward also used for the website. Karen had created a logo that the group liked and so I added that next. She used the Impact font for the logo and I thought it looked nice for the additional text.

Karen also helped me get started designing in Microsoft Word as I had not used it for that purpose before. She showed me how to find a template and suggested I crop the photo.

I liked the way the counter in the photo pointed inward and toward the corner tub area. I think the photo also has some nice contrasting features.  I think the vase on the counter is very complementary to emphasizing the sculpted marble as it reminds me of a giant marble and the shine on it is similar to the marble, so I believe this uses the law of similarity. I think the shadows and reflections also make this photo interesting.

We used the maroon font color because it is one of the theme colors the company uses and prefers.

 I chose to put the text to the right of the photo as that was a suggested design for an ad on a website. Perhaps the horizontal nature of it is more calming. I used the Rule of Thirds both horizontally and vertically. The Photo takes approximately 2/3 of the page leaving 1/3 for most of the information. This also gives an asymmetrical balance. I also prevented negative space from being completely centered horizontally.

I wanted to emphasize the website address or keep it from blending in with the other text, as this will be the part of the campaign the business is most excited about adding.

 If I wouldn’t have centered the text vertically it would have caused too much noise. When I added the maroon text onto the photo it did not look like the right color, so I felt this too caused noise I did not want. White text seemed too bright, so a color between white and the marble hue was selected.

 I also felt the three locations needed group boxes to communicate separation. Perhaps the Law of Pragnanz was used to simplify the possibility of confusion. It also seemed more harmonious.

I was also asked to check on some advertising prices. I had a difficult time speaking with someone directly from St. George but I found some general pricing online.

An Ad for the exterior of a bus typically costs $135-$500. Size of Bus makes a difference. An example is $140 for a 24 seat bus for 6 weeks.

Magazine Ads can be very expensive but a local magazine with 1000 readers for a fraction of a page costs less than $100.  1/2 page in Country Living negotiated price is $5,160 down from $27,098.

Digital/Social Media Ad: $1-$2 for 1000 views on Facebook.